DIRECT MAIL LETTER
Dear Homeowner,
(introduce the first paragraph with an interesting or relatable anecdote)
I am sure as a new homeowner you will be bombarded with telemarketers trying to sell you everything from water softeners to time shares. With all of the sales and the calls and the work of moving-in… I am sure you are going to be quite busy. So, I will not take much of your time.
(credentials)
Great Business Magazine’s "Ranking Great Businesses" ranked Good Alarm as the one of the top ten security companies in the state of Alaska. (Ranking is based on consumer polling.) Good Alarm is also the largest family owned security in the state and has protected homes and families since 1901. As part of our commitment to community and safety, we are offering the following home security promotion. Please take a look at it and let me know what you think.
(special offer)
For a limited time Good Alarm is offering to the holders of this letter, a COMPLETE HOME SECURITY SYSTEM FOR FREE!* THAT'S NO COST FOR THE EQUIPMENT AND NO COST FOR THE INSTALLATION; AND YOU OWN THE SYSTEM! All activation fees have been waived for this promotion. And there are no hidden costs. This system also includes one of the most comprehensive WARRANTIES in the industry, and if you ever move we have a FREE* mover program!
(what this system offers over other companies)
This system utilizes U.L. approved equipment and consists of a keypad, (3) three door sensors, a motion detector, battery back up, high volume siren, and complete professional installation. The system also has one touch panic keys for the police, fire, and emergencies. Your monitored security system will increase the safety and value of your home and most insurance companies offer a discount on your homeowner's insurance.
(extras based on the home it's self)
If you are fortunate enough to be prewired I will cover all of your pre wired openings (up to 25) and give you two keypad locations, instead of just one, FOR FREE! Again we are waiving the activation fees. If you already have a system in your home I have great monitoring prices and we will give you an added bonus. Just give me a call and I'll fill you in with the details.
(emphasis on the second paragraph and contact information)
Again, that's a complete security system for FREE* or if you already have a system, an additional bonus, we will give you absolutely free of charge more free stuff! But this is a limited time offer. Our phone number is 555-5555(your phone number).
(thank the customer for reading your letter)
Thanks for your time and congratulations on your new home. I hope to hear from you soon.
(your name)
Sincerely,
Your Name Here,
President
(legal stuff)
*Monitoring agreement required $29.95 per month for 24 months. Prewired special’s monitoring rate is $32.95 per month for 36 months. Must be a home owner. Satisfactory credit history required. Hardwired system included. _______________(contractors license goes here).